The product manager's survival guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future. Learning the product's business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. In no profession is this more apparent than Product Management.
Getting your bearings: Map out your plan to begin the journey to success II. Start formulating one now and you will be well ahead of your competition--internally and externally. Moving forward: round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run.
The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager #ad - Getting work done: synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable.
Written by one of today's leading product management thought-leaders, The Product Manager's Survival Guide provides best practices, Steven Haines, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management.
The Product Manager's Desk Reference 2EMcGraw-Hill Education #ad - The product manager's desk reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, the product manager's desk reference explains how to: Choose and justify which products to buildPlan for their profitable creation and deploymentDevelop and launch themManage them once they enter the marketGracefully retire them and replace them with new productsEfficiently allocate investments across all of the products in an organizationThe Product Manager's Desk Reference embodies everything "product management.
It is a comprehensive, in any industry, must-have resource for anyone who works in any company, versatile, who seeks to successfully and profitably market and manage products and services. Praise for the product manager's desk Reference: "There are some books that are destined to become classics in their field.
The Product Manager's Desk Reference 2E #ad - Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management.
Amanda noz, head of positioning and messaging, alcatel-lucent"steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession.
Brian weber, manager of product management, Thomson Reuters"Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. This is an incredibly valuable resource.
Product Management For DummiesFor Dummies #ad - Create a winning strategy for your product gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
. It offers plain-english explanations of the product life cycle, product roadmaps, competitive analysis, the people skills it takes to effectively influence and negotiate, market and pricing strategy, market research, and so much more. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field.
Product Management For Dummies #ad - In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations.
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful TeamsO'Reilly Media #ad - Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
In three parts, and enterprise stages of a company’s evolutionstrategies and tactics for working with customers, agencies, partners, emerging, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, and external stakeholders .
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams #ad - In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors richard banfield, and nate walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, Martin Eriksson, insights, and techniques of successful product managers.
Product Roadmaps Relaunched: How to Set Direction while Embracing UncertaintyO'Reilly Media #ad - A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests.
With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, entrepreneur, or business owner, development manager, designer, product owner, scrum master, business analyst, program manager, lead developer, project manager, this book will show you how to:Articulate an inspiring vision and goals for your productPrioritize ruthlessly and scientificallyProtect against pursuing seemingly good ideas without evaluation and prioritizationEnsure alignment with stakeholdersInspire loyalty and over-delivery from your teamGet your sales team working with you instead of against youBring a user and buyer-centric approach to planning and decision-makingAnticipate opportunities and stay ahead of the gamePublish a comprehensive roadmap without overcommitting.
Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st CenturyO'Reilly Media #ad - The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, research, teams, execution--that can build a successful product management practice across industries, author Matt LeMay focuses on the CORE connective skills--communication, organization, organizations, and toolsets.
Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century #ad - For current and aspiring product managers, this book explores:real-world tactics for facilitating collaboration and communicationHow to talk to users and work with executivesThe importance of setting clear and actionable goalsUsing roadmaps to connect and align your teamA values-first approach to implementing Agile practicesStories that convey realities of product management in the fieldCommon behavioral traps that turn good product managers bad.
In theory, product management is about building products that people love. Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackWiley #ad - The lean startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. This book describes the lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you.
Most new products fail. However, many companies have yet to successfully adopt Lean thinking. His clients include Facebook, Hightail, Box, Epocrates, and Medallia. The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback #ad - It walks you through how to: determine your target customers identify underserved customer needs create a winning product strategy Decide on your Minimum Viable Product MVP Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, analytics, coding, and marketing across a variety of products.
Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
Whether you work at a startup or a large, established company, we all know that building great products is hard. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products.
Managing Product Management: Empowering Your Organization to Produce Competitive Products and BrandsMcGraw-Hill Education #ad - Steven haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems.
He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
The Product Book: How to Become a Great Product ManagerProduct School #ad - Engineers build the product. Sales get potential customers to open their wallets to buy the product. Filled with practical advice, paypal, and expert tips, facebook, this book is here to help you succeed!Product School offers product management classes taught by real-world product managers, best practices, LinkedIn, working at renowned tech companies like Google, Snapchat, Airbnb, Netflix and more.
The Product Book: How to Become a Great Product Manager #ad - What more does a company need? what does a product manager do?Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. No one asked you to show up. Every experienced product manager has heard some version of those words at some point in their career.
Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. The classes are designed to fit into your work schedule, and the campuses are conveniently located in Silicon Valley, San Francisco, Los Angeles and New York. Think about a company.
Mastering Product Management: A Step-by-Step GuideKevin Brennan #ad - It covers the full product life cycle, from idea discovery through end-of-life. Mastering product management: a step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.
Mastering Product Management: A Step-by-Step Guide #ad - Source new ideas that succeedset a compelling product vision and strategySearch for profitable new business modelsBecome a market expertEffectively manage roadmapsEnsure a successful product launchUnderstand value and price profitablyBuild and manage high-performance teamsAnd much more!This book is a convenient reference guide that you can use throughout your workday.
. It’s meant for product managers of all levels and for anyone wishing to understand what it takes to define, launch, develop, and market new products successfully. Each section is scannable and concise, around two to three pages.
Inspired: How to Create Tech Products Customers LoveWiley #ad - How do today’s most successful tech companies—amazon, develop, Facebook, Tesla—design, Google, Netflix, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies.
. In inspired, technology product management thought leader marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.
Whether you’re an early stage startup working to get to product/market fit, consistent innovation, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, or a growth-stage company working to scale your product organization, and business success.
Inspired: How to Create Tech Products Customers Love #ad - Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, Google, Microsoft, including Adobe, BBC, Apple, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of inspired, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide.